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Bring on the PINK! October is National Breast Cancer Awareness Month and Maui Wowi franchisees across the country are showing their support and bringing awareness to this deserving cause.

As part of our Team Karma initiative at the Maui Wowi Headquarters in Denver, we had the pleasure of being the official coffee sponsor for the Survivor Tent at the Colorado Susan G. Komen Race for the Cure. CEO Mike Weinberger and staff showed up early that morning decked out in their pink t-shirts ready to spread the Aloha Spirit.

Team Karma Supports Breast Cancer Awareness

The Survivor Tent area also featured a special VIP pancake breakfast for the survivors and their families. We ended up giving away roughly 1,200 cups of our fresh brewed Hawaiian coffee. That’s nearly 100 lbs. worth of coffee grounds. Throughout the morning, we received great feedback from participants and got to hear some of their amazing stories. They truly are an inspiration. It was an honor to be around such strong and determined individuals.

Breast Cancer Awareness - Survivors Tent

Tommy Thwaites from Coda Coffee Company, our exclusive coffee roaster, was on hand to help us accommodate the expected 30,000 people at the event. The Maui Wowi team also blended fresh smoothies at our mobile cart in the expo area. When all was said and done, we gave away approximately 5,000 7 oz. strawberry smoothie samples, 400 pink Tiki cups, and 600 leis!

Pink for Breast Cancer Awareness

Photo Credit: Susan G. Komen Colorado

It was an amazing day we will not soon forget. Increasing Breast Cancer Awareness through events like Race For the Cure helps provide the necessary funds for ongoing research, early detection, and support services that can help patients today, while investing in the health of future generations.

Breast cancer remains the most common form of cancer among women living in the United States. In Colorado, 1 in 7 women will be diagnosed with breast cancer in their lifetime. Seventy-five percent of funds raised locally are used to provide breast health and cancer screening, diagnostics and treatment services for women and men who are uninsured or underinsured. Twenty-five percent of net proceeds support breast cancer research. The event has raised $647,308 so far and their goal is $750,000.00. To make a donation or find out more about Susan G. Komen Colorado, please visit http://www.komencolorado.org/.

You can check out coverage of the event on Komen Colorado’s Facebook page: https://www.facebook.com/KomenColorado

Also, Channel 9 news in Denver aired a segment. About five minutes in, you can see our staff in the background serving coffee. http://www.9news.com/story/news/health/2015/09/27/thousands-use-superhero-style-to-fight-breast-cancer/72924256/


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You may submit additional information and questions to Maui Wowi Hawaiian Coffees & Smoothies Franchise Development Department at:
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