Things are heating up outside all across the country and everyone is looking for a way to cool down. Earlier this year, we told you about the top 3 beverage trends of 2016 and one of those trends is on fire right now. We’re talking about cold brewed iced coffee.
You might have heard some of the other coffee conglomerates are just now introducing the cold brewed method to their menu. Maui Wowi® has been using the Toddy® system for years and that’s what makes our Maui Wowi iced beverages so delicious.
Patented in 1964 by a chemical engineering graduate at Cornell University, the Toddy system is a cold brewed method that is said to provide a smoother, more flavorful product. The unique technology prides itself on being a simple way to brew coffee with a lower acidity level and more flavor. It uses time, rather than heat to extract the flavor and caffeine, while leaving behind the bitter taste of undesirable elements, according to the website.
For Maui Wowi franchisees, it provides an excellent complement to the brand’s existing product line that is easy to make and customers crave. The simple cold brewing process gives our franchisees the ability to serve iced espresso drinks at large venues, outdoor festivals and other events where it is sometimes difficult or even impossible to set up an espresso machine.
By using the Toddy system, they can not only offer customers iced coffee but iced lattés and mochas as well. Our Caramel Mocha Delight is one of the most sought after beverages and this system allows franchisees the ability to serve the iced version without using an espresso machine.
- Find out more about Maui Wowi’s Coffee Franchise.
Next time you get a craving for something caffeinated, opt for a cold brewed iced coffee at Maui Wowi. The smooth tasting quality is unparalleled. Using this process combined with high quality, premium Hawaiian coffee beans, brings out an ono’licious flavor profile that will have you coming back for more.