What does it mean to be mobile? We’re not talking about the latest cell phone or tablet to emerge from Silicon Valley; we’re talking about a fully loaded, decked out, tiki hut style, mobile business. In a world filled with food truck fever, we thought it would be interesting to learn more about the history of the mobile food industry.
Dating back to the 17th century, push carts and street vendors have found their way into the hearts of Americans. In 1872 horse drawn wagons featured a diner and in 1894, sausage vendors were all the rage at big name universities like Yale and Harvard where they would pull up in front of the dorms.
From the Oscar Mayer Wiener Mobile in 1936 to the invention of ice cream trucks in the 1950’s, mobile businesses have been making their rounds, creating flexibility and bringing the product to the customer. When Maui Wowi first came on the scene in 1982, the Hawaiian tiki bar serving healthy frozen smoothies became the life of the party.
The Maui Wowi mobile Ka’anapali Cart, named after the beautiful beach town on the island of Maui, has been rolling into state fairs, local festivals, youth sporting events, concert venues and much more. The convenience of mobility transcend generations, proving that a transportable business has lasting appeal.