In an otherwise cookie-cutter world of conformity, exists a brand that has been unique from the start. It’s a brand that takes paradise to the people and makes its mark by serving exceptional products in a fun atmosphere.
Brick and mortar will always be a mainstay in quick serve restaurants, and while many concepts are trying to break out of the mold, Maui Wowi is ahead of the game. As a franchise system that offers a variety of business models, Maui Wowi’s mobile Ka’anapali Cart has been hitting the streets for over three decades; long before the food truck craze. Its ability to be easily transported in and out of theme parks, stadiums, arenas, and more has allowed franchisees to spread the Aloha Spirit at an average of 10,000 events per year.
The mobile tiki hut-style carts offer versatility that is unmatched by other opportunities. They are fully equipped to blend fresh made smoothies on site and brew premium Hawaiian coffees that keep customers coming back for more.
Maui Wowi operates in hundreds of nontraditional venues such as racetracks, convention centers, and college campuses. The transportable business makes it easy for franchisees to set up shop without the overhead typically associated with a brick and mortar and has become a great way for individuals to step into business ownership on their terms.
As CEO of Maui Wowi, Mike Weinberger, recently said in an interview with QSR Magazine, “Nontraditional is our tradition.” The company is rapidly expanding in all directions. The retail locations continue to thrive right alongside the mobile units, as well as the kiosk model, which combines the best from both worlds! No matter the business model of choice, Maui Wowi is bringing paradise in a cup to more places, more people, and reminding us that variety is the spice of life!